Design Leader | UX Strategist Innovation Enthusiast

Consumer, enterprise, financial services, and e-commerce expertise

American Express - May 2021 - Present

Lead UX Design Strategist (Design Leadership) - April 2023 - Present

Director of UX Strategy & Leadership: Scaled a UX team from 1 to 6 members, achieving 0% attrition and leading 25+ successful projects.
Rapid Prototyping for Innovation: Led a rapid prototyping initiative fostering enterprise innovation in GenAI and AI-driven products.
Strategic Integration: Developed working models that embedded UX into core product strategy, improving alignment and outcomes.
Research Leadership: Pioneered the 'Look Ahead' Strategic Research Division, informing product roadmaps and strategy.
Secured Funding & Resources: Spearheaded initiatives securing over $1 million in funding, expanding team capabilities.
Budget & Resource Management: Managed a multi-million dollar budget, balancing innovation with cost control.
Process Improvement & Strategic Implementation: Implemented strategic processes to address UX inefficiencies, including UX ceremonies, design handoffs, design QA, and embedding designers into scrum teams, improving workflow and collaboration.

Senior Product Designer

Directed a UX overhaul for an e-commerce platform, leading to a 50% increase in cart conversion rates through business alignment.

Senior Product Designer

Led a rapid redesign of a mobile app, improving user engagement and app usability under a tight deadline.

Senior UI Designer

Led the design of 15 key initiatives, including an internal dashboard that reduced time-on-task by 70% and improved satisfaction to 97%, driving significant operational efficiency.
Developed an internal web app, saving users hundreds of manual hours and achieving a 90% adoption rate.

Head of Design

Led a team of 4 through the design and implementation of e-commerce solutions, improving client satisfaction and driving a 20% increase in sales.
Team Leadership & Development: Managed and mentored junior designers, enhancing their skills in design, research, stakeholder management, and design thinking.

Head of Design

Executed a digital marketing strategy that boosted web traffic by 30% and expanded the brand's online presence.

Designer

Collaborative Design & Brand Alignment: Partnered with the creative director and development teams to design and implement cohesive brand strategies, ensuring consistent representation across platforms and enhancing client satisfaction.
Strategic Market Research & Design Optimization: Led market research and competitor analysis, delivering actionable insights that informed design decisions, strengthened brand positioning, and optimized market impact.

Designer

Cross-functional Collaboration & Issue Resolution: Partnered with development teams to ensure seamless design integration into final products, maintaining open communication and swiftly addressing design-related challenges to ensure project success.
Comprehensive Design Documentation & Alignment: Created detailed design documentation and specifications, ensuring clarity across teams and aligning stakeholders on design intent and implementation requirements for consistent execution.

Skills

UX Strategy Development, Cross-functional Team Leadership, AI & Emerging Technologies Integration, Budget & Resource Management, Stakeholder Engagement & Buy-In

Leadership & Strategy Skills
Design Systems, Strategic Research, Rapid Prototyping, Usability Testing, Product Strategy & Execution

UX & Product Design Skills
Figma, Sketch, Adobe Creative Suite, Airtable, Miro & Mural, UserTesting.com, Confluence

Tools